Radio

How to get taxpayer-funded media research free

In Uncategorized on 04/27/2012 at 6:56 am

County courthouses are ubiquitous, and inside the bureaucrats are always probing prospective jurors on their personal interests. Earlier this year I had to do my duty for district court and wait in the gallery while lawyers vetted sets of 12. One of the standard required questions was “What radio station do you listen to”? To my surprise Pandora won the survey followed by K-Love and sports talk respectively. I was able to receive a fresh, on-the-spot survey of good citizens and their radio preferences. Anytime I want to survey locals in my county, I just go the courthouse  with a 16-ounce coffee, take a seat and get valuable taxpayer funded research free. 

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Don’t Cross your Loyal Customers.

In Uncategorized on 04/23/2012 at 10:54 am

 

Radio salespeople sell advertisers a specific format for a specific demo in order to maximize the effect of a target audience.  A jewelry store is a good fit for sports talk stations because men listen to sports talk and men buy engagement rings and other jewels for the women in their life.  Not too complicated…right?

What happens when, after weeks of being hounded and coaxed into buying an advertising flight on the sports station, the jewelry store owner tunes in to hear his commercial and then hears a cross-promo exhorting listeners to tune in another station?

“Hey when you’re feelin’ groovy and you’re jonesing for the Cars, tune into Super Hits 102”!  Stations do this because the owner is too cheap to promote the stations individually, or the head cheese Market Manager decided it would be a swell idea to cross-promote sister stations.  If I were the jewelry store owner and I heard the station I’m advertising on, the station I was sold on,….Yeah THAT STATION,  is now  telling their listeners (the ones I am trying to get into my store) to tune in another station, I’d be vexed. Not to mention it’s confusing to the casual listener.

I believe in cross-promoting. The Morning Guy promoting the Night Gal, ON THE SAME STATION!  Station owners and management: stop hurting your loyal advertisers.  They will benefit, and your loyal listeners will be less confused.

Your “All News Hour” Is a Liability

In Uncategorized on 09/13/2017 at 12:15 pm
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I often hear news-talk stations broadcast “all news” during particular hours during the day, usually the morning daypart, noon and 5:00 pm hours. The problem is listeners seeking to hear talk shows leave during those hours. You can have the best of both formats, though. Instead of breaking format, continue with your regular news-talk programming and instruct your news team to anchor local news three or four times per hour.

This programming tweak accomplishes two things. First, it takes pressure off the anchor as they struggle to fill the hour and therefore resort to odious short-form clutter to bail them out. Second, you retain your talk listeners, as they are always wanting to hear the talk-meisters react to current events.

Even during syndicated talk shows, there is ample time for four local newscasts, sports, and public service announcements. Hannity offers over nineteen minutes hourly; Rush offers seventeen minutes in the second and third hour; Lars Larson and Glenn Beck offer seventeen minutes per hour as well.

Bottom line: Unless your news hour has Jon Stewart anchoring the news with Warner Wolf on sports and Al Roker giving the weather, you need to scrap it.

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