Archive for November, 2015|Monthly archive page

Your AM Station

In Uncategorized on 11/24/2015 at 12:38 pm


Enough with the right-wing, neocon talk format! It’s overkill. Position your talk station as useful to the listener by airing shows relevant to their life, such as Handel on the Law, Dave Ramsey, Clark Howard, or Joy Browne, or develop your own Dear Abby-type show. These shows draw because they discuss the listener’s life. While your competitor is airing angry, bitter political talk that scares off advertisers, you’ll be drawing millennials, women, liberals, and NPR listeners. Here’s another thing: people will listen to music on AM. Compressed music proves fidelity is not as crucial as you think. Are you considering classic hits for your AM? Do it. It will draw solid ratings.

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