Radio

Les Nessman Sucks

In Uncategorized on 02/05/2016 at 11:20 am

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You’d think the stodgy radio industry would learn from the success of John Stewart. Is John credible? Who cares! He’s thought provoking and funny. In all likelihood, your delivery is too formal. After you write your newscast, sports report, weather forecast, etc., read it with verve. Read it with a big, fat, cheesy smile; read it with conviction and genuine attitude. Sadly, most radio managers want their news people to deliver fast, listless newscasts devoid of flavor. That doesn’t make you credible, it makes you boring. Listen to Warner Wolf or Chet Coppock deliver a sportscast. They’re showmen. Seriously, don’t be serious.

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