Radio

Leave Your Listeners Alone

In Uncategorized on 12/30/2016 at 9:58 am

 

I recently read this statement from a media expert on a talk radio industry site.

 

“Talk radio is no longer just a three-hour, on-air production. Our shows must continue ’24/7′ via Twitter, Facebook, Soundcloud, iTunes, Youtube and other digital platforms”.

 

Several other industry experts advocate this as well, but I disagree. How is being too available a good thing? I thought familiarity bred contempt. The arguments for having a robust electronic presence are compelling, but do fans want to hear from me constantly? Put yourself in the shoes of the listener. Don’t assume their life is empty without you– but if it is, that’s a good thing, because it will make your legend grow.

 

Focus on presenting a pleasant and unpredictable talk show, and then disappear for a while. You’ll become mythical, mysterious, and intriguing. Absence will make their hearts grow fonder. There’s some wisdom in some of the old adages. It’s okay to be a regular person when you’re off the air. If you try to be the center of attention 24/7, I think you’ll annoy some people. Your fans need downtime from you. Part of what made Greta Garbo, Sandy Koufax and Larry Lujack so legendary was their aloofness. Listeners want to hear your reaction to the news of the day, but in good time. You need to digest the news and then provide your reaction with depth and perspective. You do not have to be first, front and center every time a story breaks.

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