Radio

Archive for 2017|Yearly archive page

Your “All News Hour” Is a Liability

In Uncategorized on 09/13/2017 at 12:15 pm
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I often hear news-talk stations broadcast “all news” during particular hours during the day, usually the morning daypart, noon and 5:00 pm hours. The problem is listeners seeking to hear talk shows leave during those hours. You can have the best of both formats, though. Instead of breaking format, continue with your regular news-talk programming and instruct your news team to anchor local news three or four times per hour.

This programming tweak accomplishes two things. First, it takes pressure off the anchor as they struggle to fill the hour and therefore resort to odious short-form clutter to bail them out. Second, you retain your talk listeners, as they are always wanting to hear the talk-meisters react to current events.

Even during syndicated talk shows, there is ample time for four local newscasts, sports, and public service announcements. Hannity offers over nineteen minutes hourly; Rush offers seventeen minutes in the second and third hour; Lars Larson and Glenn Beck offer seventeen minutes per hour as well.

Bottom line: Unless your news hour has Jon Stewart anchoring the news with Warner Wolf on sports and Al Roker giving the weather, you need to scrap it.

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Morning Show Review: WIND 560

In Uncategorized on 02/20/2017 at 8:37 am

I had a chance to listen to WIND 560’s morning show today. The subject matter was excellent, topical, and relevant but the hosts need a lot of work on their mechanics. First, they were impersonal. The hosts never identified themselves or revealed a thing about themselves in the hour that I listened. I didn’t even get their names. I guess they’ve never been told that listeners relate to people and not announcers. While knowledgeable and articulate, the hosts were devoid of personality. Everybody has personality, but you’ve got to let it out on the air. Second, the hosts agreed on the subject matter. If there
are two hosts and you both agree, then one of you is irrelevant. Take a different position. In radio this is called “positioning characters”, and this is a basic radio technique.

My advice to the lead host: lighten up a bit. Smile. Laugh. Take an improv class to learn comedic techniques. Morning radio is about drawing audience with personality, not about giving lectures.

My advice to the supporting host: challenge the lead host with verve. Push his buttons. Knock him off his pedestal and out of his comfort zone. This is not a dry, uptight television show.

Why isn’t Salem coaching up this morning team? They have talent. Phil Boyce is a terrific PD. Is Phil asleep?

Cover Your Sports Games Remote Style.

In Uncategorized on 02/04/2017 at 9:35 am

A High School ball game is roughly two hours. Send your air talent and remote tech (in the station vehicle) to the venue.  Hang the banner and give away miniature footballs. The talent calls the studio hotline three times per hour with 90 second game reports that are sponsored. The beauty of this idea is you’ve covered the event without breaking format. Remember, listeners tune into a station because they like the format. You’ll retain your original listeners and gain local sports fans. If you broadcast a game long form, (the way you’ve always done) most of your original listeners bolt. Now you CAN please everybody.

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