Posts Tagged ‘personality’

Morning Show Review: WIND 560

In Uncategorized on 02/20/2017 at 8:37 am

I had a chance to listen to WIND 560’s morning show today. The subject matter was excellent, topical, and relevant but the hosts need a lot of work on their mechanics. First, they were impersonal. The hosts never identified themselves or revealed a thing about themselves in the hour that I listened. I didn’t even get their names. I guess they’ve never been told that listeners relate to people and not announcers. While knowledgeable and articulate, the hosts were devoid of personality. Everybody has personality, but you’ve got to let it out on the air. Second, the hosts agreed on the subject matter. If there
are two hosts and you both agree, then one of you is irrelevant. Take a different position. In radio this is called “positioning characters”, and this is a basic radio technique.

My advice to the lead host: lighten up a bit. Smile. Laugh. Take an improv class to learn comedic techniques. Morning radio is about drawing audience with personality, not about giving lectures.

My advice to the supporting host: challenge the lead host with verve. Push his buttons. Knock him off his pedestal and out of his comfort zone. This is not a dry, uptight television show.

Why isn’t Salem coaching up this morning team? They have talent. Phil Boyce is a terrific PD. Is Phil asleep?


Leave Your Listeners Alone

In Uncategorized on 12/30/2016 at 9:58 am


I recently read this statement from a media expert on a talk radio industry site.


“Talk radio is no longer just a three-hour, on-air production. Our shows must continue ’24/7′ via Twitter, Facebook, Soundcloud, iTunes, Youtube and other digital platforms”.


Several other industry experts advocate this as well, but I disagree. How is being too available a good thing? I thought familiarity bred contempt. The arguments for having a robust electronic presence are compelling, but do fans want to hear from me constantly? Put yourself in the shoes of the listener. Don’t assume their life is empty without you– but if it is, that’s a good thing, because it will make your legend grow.


Focus on presenting a pleasant and unpredictable talk show, and then disappear for a while. You’ll become mythical, mysterious, and intriguing. Absence will make their hearts grow fonder. There’s some wisdom in some of the old adages. It’s okay to be a regular person when you’re off the air. If you try to be the center of attention 24/7, I think you’ll annoy some people. Your fans need downtime from you. Part of what made Greta Garbo, Sandy Koufax and Larry Lujack so legendary was their aloofness. Listeners want to hear your reaction to the news of the day, but in good time. You need to digest the news and then provide your reaction with depth and perspective. You do not have to be first, front and center every time a story breaks.

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